Tom Kelley

"IDEO’s translator of studio habits for people who still have a day job"

Tom Kelley spent years as general manager of IDEO and writes the studio’s working habits in language managers can actually use. He is the author of The Art of Innovation and The Ten Faces of Innovation, and with his brother David he wrote Creative Confidence so people outside the studio could steal a bias for cheap, human-centered tries.

1 book·Design thinking & creative practice

Books by Tom Kelley

Our in-depth summaries and reviews of his work

Key Ideas & Recurring Themes

Prototype as a question

A cheap artifact you can show, not a polished launch you hide until it is safe.

Do-something mindset

Action is the confidence machine. Talking about the work is how fear stays in charge.

Bug list

Friction you actually feel is tomorrow’s experiment menu.

Notable Quotes

"A prototype is a question you can hand someone."
— Creative Confidence
"Don't wait to feel like a creative person. Run a small experiment, then look at the evidence."
— Creative Confidence

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Book Author Tom Kelley