Bill Burnett

"The Stanford designer who treats a stuck career as a prototype, not a calling"

Bill Burnett is a product designer and executive director of the Design Program at Stanford University. After years at Apple he helped build Stanford’s life-design course with Dave Evans, turning studio habits — many sketches, cheap tests, iteration — into tools ordinary people can run on a Tuesday. He co-authored Designing Your Life (Knopf, 2016) and Designing Your Work Life (2020).

1 book·Life Design & Career Design

Books by Bill Burnett

Our in-depth summaries and reviews of his work

Key Ideas & Recurring Themes

Passion is a lagging indicator

Interest shows up after a life is working, not as a prerequisite you must hunt first.

Odyssey Plans

Three five-year lives on paper — the path you are on, the pivot, and a wild card.

Prototype conversations

Ask someone living a version of the life what the days are made of before you leap.

Notable Quotes

"A well-designed life is a life that is generative — it is constantly creative, productive, changing, evolving, and there is always the possibility of surprise."
— Designing Your Life
"You can't know what you want until you know who you are."
— Designing Your Life

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Book Author Bill Burnett