Jake Knapp

"The Google Ventures designer who condensed months of product development into a five-day 'design sprint.'"

Jake Knapp is an American author and designer who spent over a decade at Google and Google Ventures, where he created the "design sprint"—a five-day process for solving big problems and testing new ideas—that he later documented in the bestselling book "Sprint." Working with hundreds of startups through Google Ventures, Knapp refined the sprint methodology into a repeatable framework that companies from Slack to Uber have used to move from a vague idea to a tested prototype in a single week. He followed "Sprint" with "Make Time," co-written with longtime collaborator John Zeratsky, which applies similar structured-experimentation thinking to reclaiming focus and energy in everyday life.

2 books featured·Creator of the design sprint·Former Google Ventures design partner

Books by Jake Knapp

Our in-depth summaries and reviews of his work

Key Ideas & Recurring Themes

Solve big problems in five days

Knapp's design sprint compresses months of debate and development into a structured five-day process: map, sketch, decide, prototype, and test with real customers.

A decider must be in the room

Sprints fail when key decisions get deferred; Knapp insists a single empowered "Decider" must be present to keep momentum and cut through debate.

Make time by highlighting, lasering, and reflecting

In "Make Time," Knapp and Zeratsky propose picking one daily highlight, using tactics to stay laser-focused on it, and reflecting each evening to refine the system.

Notable Quotes

"We've found that magic happens when we use big whiteboards to solve problems. As humans, our short-term memory is not all that good, but our spatial memory is awesome."
— Sprint
"By asking people for their input early in the process, you help them feel invested in the outcome."
— Sprint
"Good ideas are hard to find. And even the best ideas face an uncertain path to real-world success."
— Sprint
"Being in a curiosity mindset means being fascinated by your customers and their reactions."
— Sprint

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Book Author Jake Knapp