Jon Acuff

"If you can worry, you can wonder."

Jon Acuff is a New York Times bestselling author and Inc. Top 100 leadership speaker who writes the books he needs first. After years as a copywriter and corporate speaker, he built a career on honest, funny advice about goals, finishing, and the stories we tell ourselves. He lives outside Nashville. Soundtracks (Baker Books, 2021) is his field manual for overthinking: retire broken mental songs, replace them, and repeat a new anthem.

2 books featured·Author of Soundtracks and Finish

Books by Jon Acuff

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Key Ideas & Recurring Themes

Broken soundtracks

A thought on repeat that fails true, helpful, or kind.

Retire, replace, repeat

The only three moves that change the playlist.

New anthem + symbol

Say the new line until it sticks; give it a physical reminder.

Day After Perfect

Goals die the morning after a perfect streak, not on day one.

Cut the goal in half

A smaller finishable goal beats a heroic restart.

Noble obstacles

Virtuous reasons that secretly protect you from done.

Notable Quotes

"Overthinking isn't a personality trait. It's the sneakiest form of fear."
— Soundtracks
"Make it fun if you want it done."
— Finish

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Book Author Jon Acuff