Productivity
Building a StoryBrand Summary & Review: Make the Customer the Hero
Donald Miller's Building a StoryBrand shows why confused customers bounce and how the SB7 framework makes your offer obvious so they know…
Read Summary →Donald Miller
"The writer who made the customer the hero of the brand story."
Donald Miller is a writer and the CEO of StoryBrand, a company that teaches businesses to clarify their message so customers can understand it fast. He became widely known for Blue Like Jazz, a memoir about faith and self-discovery, then spent years watching companies with good products fail to explain themselves. That gap became the StoryBrand framework and Building a StoryBrand (2017). He later wrote Marketing Made Simple, Business Made Simple, and Hero on a Mission, and runs workshops that walk a team through a BrandScript in a day.
Author of 1 book on TGR·Founder of StoryBrand·Key themes: customer as hero, message clarity, BrandScript, website as story
Books by Donald Miller
Our in-depth summaries and reviews of his work
Key Ideas & Recurring Themes
The customer is the hero
Cast the buyer as Luke and the brand as the guide.
If you confuse, you lose
Survival brains skip complexity. Clarity is how people decide.
Three levels of problem
Name the external task, the internal feeling, and the philosophical wrong.
Notable Quotes
"If you confuse, you'll lose."— Building a StoryBrand
Related Authors
Book Author Donald Miller
Building a StoryBrand Summary & Review: Make the Customer the Hero
Donald Miller's Building a StoryBrand shows why confused customers bounce and how the SB7 framework makes your offer obvious so they know the next step.