Productivity
Contagious Summary & Review: Make Ideas Worth Talking About
Contagious summary: Jonah Berger’s STEPPS recipe for making ideas travel — and a seven-day plan to design one share this week.
Read Summary →
Jonah Berger
"Virality isn’t born. It’s made."
Jonah Berger is a marketing professor at the Wharton School who studies why people talk and how ideas catch on. Contagious (2013) turned that research into a six-lever recipe — STEPPS — for designing work people actually mention.
1 book·Why ideas catch on
Books by Jonah Berger
Our in-depth summaries and reviews of his work
Key Ideas & Recurring Themes
STEPPS
Six ingredients that make an idea travel: social currency, triggers, emotion, public, practical value, stories.
Notable Quotes
"Virality isn’t born, it’s made."— Contagious
Book Author Jonah Berger
Contagious Summary & Review: Make Ideas Worth Talking About
Contagious summary: Jonah Berger’s STEPPS recipe for making ideas travel — and a seven-day plan to design one share this week.