Productivity
The Personal MBA Summary & Review: Skip the Degree, Learn the Five Parts
The Personal MBA summary: Josh Kaufman’s five-part model — value creation, marketing, sales, delivery, finance — and a 7-day plan to learn…
Read Summary →Josh Kaufman
"Business literacy without the $150k degree"
Josh Kaufman built The Personal MBA as a website first: a reading list for people who wanted business literacy without a two-year, six-figure program. He worked at Procter & Gamble, then turned the list into the 2010 Portfolio book. He also wrote The First 20 Hours on rapid skill acquisition.
1 book featured·Author of The Personal MBA·personalmba.com
Books by Josh Kaufman
Our in-depth summaries and reviews of his work
Key Ideas & Recurring Themes
Five parts of every business
Create, market, sell, deliver, finance. If one part is missing, it is not a business.
Iron Law of the Market
If nobody will pay, effort does not count. Find a customer before the full version.
Perceived value
Dream outcome times likelihood, divided by delay and effort. Raise the top, cut the bottom.
Notable Quotes
"If you don't have something people want, you don't have a business."— The Personal MBA
"Value is what the customer thinks it is — not what you think it is."— The Personal MBA
Book Author Josh Kaufman
The Personal MBA Summary & Review: Skip the Degree, Learn the Five Parts
The Personal MBA summary: Josh Kaufman’s five-part model — value creation, marketing, sales, delivery, finance — and a 7-day plan to learn business without the degree.