Jim Afremow

"Mental performance coach · Inner game"

Jim Afremow, PhD, is a mental performance coach and licensed psychologist who works with Olympic athletes, professionals, and teams on the inner game. The Champion's Mind (2013) is his field manual: identity before the whistle, cue words instead of speeches, and a reset timed in seconds. Later books extend the same toolkit to comebacks, young athletes, and leadership.

1 book·Inner coach, cue words, and the next-play reset

Books by Jim Afremow

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Key Ideas & Recurring Themes

Train the Inner Coach

Write the cue, the first action, and the three-second reset before the whistle so the critic gets less of the hour.

Notable Quotes

"Think like a champion. Train like a champion. Be a champion."
— The Champion's Mind

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Book Author Jim Afremow