Jesse Itzler

Jesse Itzler

"Entrepreneur · 31-day experiments"

Jesse Itzler is an entrepreneur, author, and part-owner of the Atlanta Hawks. He co-founded Marquis Jet and later partnered in Zico Coconut Water. Living with a SEAL (2015) is the field notebook from a month of letting a Navy SEAL run the mornings of a life that already looked won.

1 book·31-day labs, extra miles, no-negotiate starts
Jesse Itzler

Books by Jesse Itzler

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Key Ideas & Recurring Themes

Don't Negotiate the Extra Mile

Write a start that does not get a vote. After you want to stop, add ten honest minutes. Keep one rule when the camp ends.

Notable Quotes

"If it doesn't suck, we don't do it."
— Living with a SEAL

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Book Author Jesse Itzler