"The FranklinCovey team that turned 'we never get to our real priorities' into a repeatable weekly operating system."
Chris McChesney, Sean Covey, and Jim Huling are senior leaders at FranklinCovey who co-developed the 4 Disciplines of Execution (4DX) methodology after helping thousands of organizations close the gap between strategy and actual results. McChesney is FranklinCovey's global practice leader for Execution; Covey (son of Stephen R. Covey) is a FranklinCovey executive and author in his own right; Huling is a longtime consultant who helped field-test 4DX across industries from manufacturing to healthcare. Their 2012 book, revised and updated in 2021, distills that field experience into a repeatable operating system any team can run without needing a culture overhaul first.
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FranklinCovey's field-tested system for protecting a team's most important goal from the daily whirlwind: WIGs, lead measures, a visible scoreboard, and a…
Read Summary →The authors argue most teams fail at execution not from lack of effort but from having too many priorities competing with the one that actually matters.
By the time a lag measure (revenue, weight, satisfaction) moves, it's too late to act on it — lead measures are the predictive, influenceable behaviors a team can act on this week.
Without a short, frequent, recurring WIG session, even a well-designed scoreboard quietly stops getting anyone's attention.
"The whirlwind is the massive amount of energy that's required just to keep your operation going on a day-to-day basis. Paradoxically, the whirlwind is both the thing you most need to master and the thing that will fight most to keep you from installing 4DX."— The 4 Disciplines of Execution
"If you want to achieve a goal you've never achieved before, you must start doing things you've never done before."— The 4 Disciplines of Execution
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Read the SummaryFranklinCovey's field-tested system for protecting a team's most important goal from the daily whirlwind: WIGs, lead measures, a visible scoreboard, and a weekly accountability session.
