Book Reviews
The E-Myth Revisited Summary & Review: Why Most Small Businesses Don’t Work
Michael Gerber's case that most small businesses are started by technicians, not entrepreneurs — and how the franchise prototype model builds a…
Read Summary →Michael E. Gerber
"The small-business coach who showed that most owners are technicians having an entrepreneurial seizure — and gave them a way to build a company instead of a job."
Michael E. Gerber originated the small business coaching industry in 1975 by founding The Michael Thomas Corporation, later building E-Myth Worldwide and The E-Myth Academy around the ideas in The E-Myth Revisited. His central argument is that most small businesses are started by skilled technicians — bakers, coders, consultants — who mistake technical ability for business ability, then find themselves trapped working in a job they created rather than owning a company that runs without them. Gerber has authored 29 books in the E-Myth series, and the original E-Myth was named the Wall Street Journal's '#1 business book of all time' in 2011; his work has reached more than 100,000 small business clients across 145 countries.
1 book featured·Founder, E-Myth Worldwide·Author of 29 books in the E-Myth series
Books by Michael E. Gerber
Our in-depth summaries and reviews of his work
Key Ideas & Recurring Themes
The Fatal Assumption
Being skilled at the technical work of a business does not mean you understand the business that does that work — the two are entirely different skill sets.
Three personalities in every owner
The Entrepreneur, the Manager, and the Technician pull in different directions inside every business owner, and most people are overwhelmingly Technician.
The franchise prototype
Build your business as if you were going to franchise it — documented, systemized, and able to deliver a consistent result through ordinary people.
Notable Quotes
"If you want to work in a business, get a job in someone else's business! But don't go to work in your own."— The E-Myth Revisited
"The system runs the business. The people run the system."— The E-Myth Revisited
Book Author Michael E. Gerber
The E-Myth Revisited Summary & Review: Why Most Small Businesses Don’t Work
Michael Gerber's case that most small businesses are started by technicians, not entrepreneurs — and how the franchise prototype model builds a business that runs without you.