Katy Milkman

"Wharton professor of behavior change · Choiceology host"

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania. She studies decision-making and behavior change, hosts the Choiceology podcast, and co-directs the Behavior Change for Good Initiative with Angela Duckworth.

1 book·Wharton·Behavior Change for Good

Books by Katy Milkman

Our in-depth summaries and reviews of his work

Key Ideas & Recurring Themes

Match the barrier

Change sticks when the tactic fits the actual stall — impulse, delay, forgetting, laziness — not a generic pep talk.

Notable Quotes

"Turning an uphill battle into a downhill one is the key to success."
— How to Change

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Book Author Katy Milkman