Brad Stulberg

"Success that doesn't cost you your soul."

Brad Stulberg is a writer and executive coach who studies sustainable excellence — how people perform at a high level over the long run without burning out. He co-founded The Growth Equation, a coaching and media company, and writes a widely read newsletter on the same theme. His journalism has appeared in the New York Times, Outside, and other major outlets, and he has coached executives, physicians, and elite athletes on building resilience under pressure. With exercise scientist Steve Magness, he co-authored Peak Performance and The Passion Paradox. In The Practice of Groundedness, he turns that research inward, arguing that lasting success depends less on relentless hustle than on a stable inner foundation.

Author of The Practice of Groundedness·Co-author of Peak Performance & The Passion Paradox·Key themes: sustainable excellence, well-being, performance

Books by Brad Stulberg

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Key Ideas & Recurring Themes

Heroic Individualism

The cultural myth that nonstop hustle and self-reliance are the only path to success — and why it backfires.

Groundedness

A stable, internal sense of self-worth that doesn't depend on constant achievement.

Sustainable Excellence

Performing at a high level over decades, not just in short heroic bursts.

Notable Quotes

"Groundedness is a deep and abiding sense of one's own basic worth that isn't reliant on external validation or achievement."
— The Practice of Groundedness
"Heroism is not sustainable. Groundedness is."
— The Practice of Groundedness

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Book Author Brad Stulberg